Questionnaire results about teaser trailer

When I finished my trailer, I selected approx. 11 people, who had never seen the trailer before, to help me evaluate it and give me their opinion. Here are the quesions I asked and te results.

Questionnaire results

1. The title of the film is “Split”. What are your impressions of the trailer from the title?
 Emotional, to the point
 Horror
 Simple yet good, implies a split personality/mental problem
 Split personality/mental problem
 Split personality
 High energy trailer
 Emotional turmoil
 Something will break down e.g. a friendship, relationship or people might die
 Horror
 Something cutting someone in half
 Short, simple title

2. What are your immediate reactions to the trailer? (Please write down any words that pop into your head, you don’t need to write fully structured sentences).
 Full of emotion
 Scary
 Doesn’t give much away, flashing, dark.
 Fear, makes me want to see it
 Disturbing, chilling
 Scary but alluring!
 Dramatic, emotional
 Interesting, I want to know how a boy turn into a killer
 Kept in suspense from the lighting effects, atmosphere has a gloomy feel to it
 Spooky, mysterious
 Leaves much to the imagination, abrupt nature allows for much more character development

3. Could you rank the following in the order 1-5 which stood out the most and then rate the following five categories out of 10 (1 being the lowest and 10 being the highest). I have averaged these results.

Lighting - 3

7/10
Camera shots - 2

8/10
Music - 4

8/10
Acting - 5

7/10
Costumes - 1

9/10

4. On a scale of 1 – 10 (1 being the lowest and 10 being the highest) how well did you think the trailer was put together?
I have averaged this result. The average was 8. People also wrote down some comments:
 Jumpy
 Flowed well, music was perfectly timed
 The music complimented the trailer in a way that made it flow well
 The editing was smoothly done
 The shortness of the trailer added to the tension
 Very good
 Interesting nature of the film
 Important scenes were focused on without giving too much away

5. Did the music fit the genre of the trailer? (Tick the box below and add comments if you so wish)
Yes – 11
No – 0
Comments:
 Children singing was scary
 It fit very well
 Chilling
 Dramatic
 Did fit the scary nature of the film but could be a little better
 The heartbeats and child singing complimented the genre, very frightening
 I liked the music when the scenes changed
 Dark, sing-song beginning belies innocence, abrupt noises were good

6. Do you think the actors played their parts well?
Yes - 11
No – 0
Comments:
 Madness definitely portrayed
 The clown was scary!
 The clown part was played well, very disturbing
 Little opportunity for stage time
 They didn’t say much, however, I am not complaining!!
 Altogether they played their roles well
 They expressed their emotions and motives well
 Grant (who played Freddy) played his part really well, partly because he looked the part

7. What was your favourite part in the trailer?
 Flashy clown bit in the doorway, excellently done and with appropriate sound effects
 When Joey (played by Harry) walked into the house and Freddy (played by Grant) was behind him
 Flashing Freddy and the clown
 Flashing, very effective and scary
 The shot with Freddy changing into the clown in the doorway, where the shot shows the boy becoming his alter ego. It was chokingly disturbing!
 The boy turning into the clown repeatedly with the scary music
 The beginning where Freddy turns into the clown with the scary child singing in the background
 The flashing of the torchlight with the clown behind the girl

8. Is there anything else you would like to add?
 I would definitely watch this film, pretty much professional
 Really scary
 Very exciting
 Fantastic job
 Good
 Change the font at the beginning if possible