As you are able to see from the picture, I have colour coded all the screen grabs and drawn lines to show the link between them. I will now explain how and why I have linked them together. Blue line: Images of the clown. The general plot of the trailer is an average teenage boy developing a mental illness, more specifically a split personality. This split personality makes him believe he turns into a clown. He starts to now trust anyone and becomes obsessed with the clown and eventually the situation become more serious when he turns to a more violent approach. On the poster I have tried to keep the plot hidden by only having the clown on the poster. This, I believe, is more terrifying than having Grant on the poster as well. This is because it is more mysterious and you can’t tell what the plot will be; the only information you have is that the film is called split and there is a clown involved. The clown appears in the trailer and on the magazine and this is one of the main reasons all three are linked together. Throughout the trailer we see Freddy in disturbing situations (watching Abby through the window) and when Joey comes into the house we see Freddy is standing behind him. We then see the ‘split personality’ come through by a few seconds of short, hard cuts of Freddy and then the clown. This is what I have tried to do for the magazine, show the split. I have done this by cutting the clown’s face in half and putting it over Grant’s face. This constant image of the clown in all three products links them together.
Yellow line: This is the credits and appears at the end of the trailer and at the bottom of the poster. This is a convention of film trailers and film posters. This effectively links the trailer and the poster by giving more information about the film.
Pink line: This is the title of the film. The title in all the components is the same font – therefore linking them together, keeping the same feel for all the texts. On the poster and in the film the text is exactly the same. This is because I made the title in the poster a separate image and uploaded it into my trailer. For the magazine, I did try to do this but it was very difficult to see and therefore I just had to use the same font and change it slightly so you’d be able to see it on the magazine.
Green line: The quote on the poster is the same on the magazine. I did this to link the poster and magazine together further. It is a convention of a poster and a magazine to do because they want to advertise the film as much as possible by using the same quote and using it as a “selling line”. It brings in people from other horror films by saying “So terrifying it sends Pennywise back to clown college”. For horror film fans they will know that Pennywise is from Stephen King’s film IT, a horror film from 1990 about a clown called Pennywise that only children can see.
Orange line: To further extend the relationship of the poster and the magazine by putting the title of the magazine as if it was one of the magazines that gave a rating and it was that magazine that commented on the film saying its “So terrifying it sends Pennywise back to clown college”. This links the two well by promoting the film magazine on the poster.
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